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Word-of-mouth is the most cost-effective marketing a detailer can do — and a referral program makes it systematic. DetailAhead’s Referrals feature gives every customer their own referral code. When they share it and a new customer books using that code, the referrer earns a reward you define. You track every referral, see exactly who brought who in, and mark rewards as issued once the job is done and paid.

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How the referral program works

Every customer in your DetailAhead account has a unique referral code on their profile. When the referral program is active, you share these codes with customers — via a booking confirmation message, a follow-up text, or just by word of mouth. When a new customer books using one of those codes, the referral is recorded and the referrer earns your set reward.
1

Go to Referrals in the sidebar

Click Referrals in the left sidebar to open the Referrals page.
2

Enable the referral program

In the Program setup card, toggle Program active on.
3

Choose your reward type

Select either Percentage discount (e.g. 15% off their next booking) or Fixed credit (e.g. £20 off). Choose whichever fits your pricing model and feels like a meaningful thank-you to your regulars.
4

Set the reward value

Enter the reward amount. For a percentage reward, enter the number without the % sign (e.g. 15). For a fixed credit, enter the monetary amount (e.g. 20).
5

Save and start sharing

Click Save changes. The program is now live. Share customers’ referral codes with them — the best time is right after a job, when satisfaction is highest. You can include a referral code reminder in your post-job follow-up automation message.

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Tracking referrals

The Referral activity table at the bottom of the Referrals page shows you a full log of every referral, newest first: If you haven’t received any referrals yet, the table shows an empty state with a reminder that every customer has a referral code on their profile.

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Issuing rewards

Rewards start with a Pending status. Once the referred customer’s order is completed and paid, find the referral row and click Mark as rewarded to update the status to Rewarded. This is a manual step, giving you the flexibility to apply the discount at whatever point in your payment flow makes sense — whether that’s against their next invoice, as a credit note, or via a discount at checkout.
Mention the referral program in your Booking confirmation automation message so every new customer hears about it immediately after booking. You can also include a reminder in your Post-job follow-up message to nudge happy customers to share their code while the experience is fresh. See Automation for how to set those messages up.
Each customer’s referral code is generated automatically by DetailAhead and visible on their customer profile page. You don’t need to create or manage codes manually.